Aaker, David
This book, full of case studies, discusses how to find, evaluate, refine and leverage great stories and use them to build brands, enhance customer relationships and inspire employees.
Publisher: Penguin Books
USD 35.00
Note: Forwarding by air/ courier inclusive in price.
Title: Creating signature stories: strategic messaging that persuades, energizes and inspires
Author: Aaker, David
ISBN 13: 9780670091263
ISBN 10: 067009126X
Year: 2018
Pages etc.: xvi+167p., ind., 23cm.
Binding: Hardbound
Place of publication: Gurgaon
Publisher: Penguin Books
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