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Marketing of services: quality dimensions

Marketing of services: quality dimensions

Gupta, Garima

This book deals with the quality aspect of marketing of services, focusing on the following services: banking services, hospital services and services provided by fast food restaurants.

Publisher: New Century Publications

USD 28.25

Title: Marketing of services: quality dimensions

Author: Gupta, Garima

ISBN 13: 9788177082562

ISBN 10: 8177082566

Year: 2011

Pages etc.: xviii,206p., app., bibl., ind., 23cm.

Binding: Hardbound

Place of publication: New Delhi

Publisher: New Century Publications

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