Schaffter, Sharada J
In her perceptive and critical analysis of more than 2500 advertisements, Sharada Schaffter focuses on some of the techniques used by advertisers to demonstrate her observation that media treatment of women works to the advantage of men at the expense of the well-being and dignity of women.
Publisher: Promilla & Company
USD 25.75
Note: Forwarding by air/ courier inclusive in price.
Title: Privileging the privileged: gender in Indian advertising
Author: Schaffter, Sharada J
ISBN 13: 9788185002361
ISBN 10: 8185002363
Year: 2006
Pages etc.: 308p., (63)ill., bibl., ind., 23cm.
Binding: Hardbound
Place of publication: New Delhi
Publisher: Promilla & Company
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